Derek Redican,
creative director:
crm, loyalty + integrated campaigns
ABOUT ME
ABOUT ME
ABOUT ME
SELECTED WORK
SELECTED WORK
SELECTED WORK
100 Years of NordMende
Integrated Campaign
2023
100 Years of NordMende
Integrated Campaign
2023
100 Years of NordMende
Integrated Campaign
2023
Perigord
Brand Identity
2023
Perigord
Brand Identity
2023
Perigord
Brand Identity
2023
Matheson Graduate Program
Integrated Campaign
2023
Matheson Graduate Program
Integrated Campaign
2023
Matheson Graduate Program
Integrated Campaign
2023
Twist. Click. Cook.
Integrated Campaign
2019
Twist. Click. Cook.
Integrated Campaign
2019
Twist. Click. Cook.
Integrated Campaign
2019
WHAT I DO
WHAT I DO
WHAT I DO
Concept
Strategy, narrative, ideas that survive execution.
Concept
Strategy, narrative, ideas that survive execution.
Concept
Strategy, narrative, ideas that survive execution.
Design & Direction
Visual systems, campaigns, imagery.
Design & Direction
Visual systems, campaigns, imagery.
Design & Direction
Visual systems, campaigns, imagery.
Production & Delivery
Campaigns realised across film, print, CGI and AI-assisted production.
Production & Delivery
Campaigns realised across film, print, CGI and AI-assisted production.
Production & Delivery
Campaigns realised across film, print, CGI and AI-assisted production.
Image & AI Crafting
Original image-making where AI is a tool — not the point.
Image & AI Crafting
Original image-making where AI is a tool — not the point.
Image & AI Crafting
Original image-making where AI is a tool — not the point.
CLIENT FEEDBACK
CLIENT FEEDBACK
CLIENT FEEDBACK
Derek has been a highly valued creative asset and resource for our agency over the past 10 years. He continues to lead our award-winning loyalty campaigns for many of our biggest clients.
Leanne Papaioannu
Chilli Pepper
Derek has been the creative brain behind all of the NordMende brand campaigns for more than a decade. From strategy and brand identity to TV, radio, press, outdoor and online campaigns, Derek and his team created complete fully implemented integrated campaigns from scratch for every brief.
Tom Whelan
Gowan Home
Derek has been a highly valued creative asset and resource for our agency over the past 10 years. He continues to lead our award-winning loyalty campaigns for many of our biggest clients.
Leanne Papaioannu
Chilli Pepper
Derek has been the creative brain behind all of the NordMende brand campaigns for more than a decade. From strategy and brand identity to TV, radio, press, outdoor and online campaigns, Derek and his team created complete fully implemented integrated campaigns from scratch for every brief.
Tom Whelan
Gowan Home
Derek has been a highly valued creative asset and resource for our agency over the past 10 years. He continues to lead our award-winning loyalty campaigns for many of our biggest clients.
Leanne Papaioannu
Chilli Pepper
Derek has been the creative brain behind all of the NordMende brand campaigns for more than a decade. From strategy and brand identity to TV, radio, press, outdoor and online campaigns, Derek and his team created complete fully implemented integrated campaigns from scratch for every brief.
Tom Whelan
Gowan Home
Derek has been a highly valued creative asset and resource for our agency over the past 10 years. He continues to lead our award-winning loyalty campaigns for many of our biggest clients.
Leanne Papaioannu
Chilli Pepper
Derek has been the creative brain behind all of the NordMende brand campaigns for more than a decade. From strategy and brand identity to TV, radio, press, outdoor and online campaigns, Derek and his team created complete fully implemented integrated campaigns from scratch for every brief.
Tom Whelan
Gowan Home
Derek has been a highly valued creative asset and resource for our agency over the past 10 years. He continues to lead our award-winning loyalty campaigns for many of our biggest clients.
Leanne Papaioannu
Chilli Pepper
Derek has been the creative brain behind all of the NordMende brand campaigns for more than a decade. From strategy and brand identity to TV, radio, press, outdoor and online campaigns, Derek and his team created complete fully implemented integrated campaigns from scratch for every brief.
Tom Whelan
Gowan Home
Derek has been a highly valued creative asset and resource for our agency over the past 10 years. He continues to lead our award-winning loyalty campaigns for many of our biggest clients.
Leanne Papaioannu
Chilli Pepper
Derek has been the creative brain behind all of the NordMende brand campaigns for more than a decade. From strategy and brand identity to TV, radio, press, outdoor and online campaigns, Derek and his team created complete fully implemented integrated campaigns from scratch for every brief.
Tom Whelan
Gowan Home
Derek has been a highly valued creative asset and resource for our agency over the past 10 years. He continues to lead our award-winning loyalty campaigns for many of our biggest clients.
Leanne Papaioannu
Chilli Pepper
Derek has been the creative brain behind all of the NordMende brand campaigns for more than a decade. From strategy and brand identity to TV, radio, press, outdoor and online campaigns, Derek and his team created complete fully implemented integrated campaigns from scratch for every brief.
Tom Whelan
Gowan Home
Derek has been a highly valued creative asset and resource for our agency over the past 10 years. He continues to lead our award-winning loyalty campaigns for many of our biggest clients.
Leanne Papaioannu
Chilli Pepper
Derek has been the creative brain behind all of the NordMende brand campaigns for more than a decade. From strategy and brand identity to TV, radio, press, outdoor and online campaigns, Derek and his team created complete fully implemented integrated campaigns from scratch for every brief.
Tom Whelan
Gowan Home
HOW I WORK
HOW I WORK
HOW I WORK